Category Archives: Uncategorized

Excellent Brochure Design

Lloyd pulled this brochure from Brandt Monterey off the press on Friday. He stopped by my desk with the piece, and for a few minutes he raved about the brochure’s high quality. He told me that this is an excellent … Continue reading

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Keep it clean

It’s critical to have a clean brochure printing design if you want people to read your marketing material. Continue reading

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When not to use PMS colors.

Can I avoid PMS colors? After 33 years of printing, I wish I could say I’ve seen it all. Well, I haven’t. In fact some things occur all too often.  Like asking myself, “why in the world did they do … Continue reading

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Recycling print material with coatings

Can you recycle printed material if it’s been coated with an aqueous coating? The simple answer is: absolutely! Aqueous coating is a water based product and very environmentally friendly. What if my printed brochure or other commercially printed piece has a … Continue reading

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Avoid the most common brochure printing mistake

Use this brochure printing technique to catch many content errors that you would otherwise miss. Continue reading

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Brochure printing content ideas from online sources

Researching online content for ideas on brochure content will help with tone, conciseness, and engagement of your printed brochure. Continue reading

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Quality Pictures for Your Brochure

A “Good Quality” picture is worth a thousand words. I can’t count the number of times I have seen a great printed piece, ruined by a terrible photograph. I see customer’s beautiful brochures ruined when the pictures on them are … Continue reading

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Introducing New Blog

As the marketing manager for this site, I’ll be posting several times a week with helpful information relevant to brochure printing. I’ll be discussing things like paper types, paper coatings, design techniques and practices, marketing ideas, and maybe even some … Continue reading

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