Category Archives: Printing

Excellent Brochure Design

Lloyd pulled this brochure from Brandt Monterey off the press on Friday. He stopped by my desk with the piece, and for a few minutes he raved about the brochure’s high quality. He told me that this is an excellent … Continue reading

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Keep it clean

It’s critical to have a clean brochure printing design if you want people to read your marketing material. Continue reading

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When not to use PMS colors.

Can I avoid PMS colors? After 33 years of printing, I wish I could say I’ve seen it all. Well, I haven’t. In fact some things occur all too often.  Like asking myself, “why in the world did they do … Continue reading

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Recycling print material with coatings

Can you recycle printed material if it’s been coated with an aqueous coating? The simple answer is: absolutely! Aqueous coating is a water based product and very environmentally friendly. What if my printed brochure or other commercially printed piece has a … Continue reading

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Avoid the most common brochure printing mistake

Use this brochure printing technique to catch many content errors that you would otherwise miss. Continue reading

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Quality Pictures for Your Brochure

A “Good Quality” picture is worth a thousand words. I can’t count the number of times I have seen a great printed piece, ruined by a terrible photograph. I see customer’s beautiful brochures ruined when the pictures on them are … Continue reading

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Mettallic Ink vs. just CMYK on Brochures

You say you want gold, silver or bronze. You’re not talking the Olympics, or investing in precious metals, you just want to spruce up your brochure. I see many printed pieces with a metallic ink on them move through the … Continue reading

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Print your brochure on gloss or matte paper?

This post details the paper and coatings you can use to print your brochure and get the benefits of printing on both a matte and gloss paper. Continue reading

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