Quality Pictures for Your Brochure

A “Good Quality” picture is worth a thousand words.

I can’t count the number of times I have seen a great printed piece, ruined by a terrible photograph. I see customer’s beautiful brochures ruined when the pictures on them are bad. By bad I mean they were picked off the Internet and arevery low resolution or they are just plain poor quality photographs.

If you are going to spend valuable time and hard earned money having a piece printed to help boost your business, do it right. I once saw a brochure for a vacation rafting company and the people in the rafts all looked badly sunburned. On top of that, the river was dirty brown. The pressman printing the job said, “Yikes! Nothing about this brochure looks fun at all.” Pressmen do care. Often pressmen will pull or hold a job because the photos look so bad, they figure there is no way it is what the customer wants. If you can afford a professional photographer, get one. Another option is the countless websites that sell stock, professional photographs, and some free sites as well. Here we often use Thinkstock. For a different look, you might also try Photocase. Both sites are very attractively priced and should have what you need.

If you take your own pictures, take lots and pick the best.

We’ve all heard the saying, “garbage in, garbage out. If you want great results from your printed piece, start off with the best and stick to it through completion. It will pay off in the end.

If you have any questions regarding photos and your next brochure project, please don’t hesitate to contact one of our experts by calling 1-888-922-0699 or request a brochure printing sample kit to see some examples of quality photos on brochures.

About Lloyd

Working in the printing industry since 1978, Lloyd Miller has run numerous printing presses from small duplicators to giant Goss web presses. Lloyd's career led him to work in the world headquarters of the Society of Manufacturing Engineers in the sheet fed production department; in the digital department at MSX Int'l; and, after training at Xerox World Headquarters in TX, Lloyd became the first operator and trainer for Xerox's new Xicon engine. Lloyd spent 3years printing high end lithographs for various artists throughout the U.S. We're very fortunate to have someone as talented, knowledgeable, and experienced as Lloyd. He is currently our press manager.
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