Brochure templates are a great way to save time and effort when designing and laying out your brochure in your preferred graphic arts program. Additionally, brochures have many different folding options, allowing them to be used in a variety of ways.
Let's look at a few of the most popular brochure folds:
This is one of the most common and simple brochure folds, similar to the way a book opens and closes. This is a great brochure fold for product sheets, event programs, takeout menus, handouts and the like.
The tri-fold is a very popular brochure fold. One of the most common sizes used is the 8.5 x11" brochure, but any of the standard brochure sizes can be tri-folded. The one key point to remember when using a tri-fold on your brochure is that each of the three panels are slightly different in size, specifically the width, with the front or cover panel being the widest panel on the brochure. This allows the brochure to fold up neatly, with the other two panels folding inside.
Accordion Fold Brochure
This kind of fold when used on brochures typically has two or more comparable folds that result in the brochure opening like a fan. The accordion fold is sometimes called a Z-fold, though it can have more than the standard 3 panels of the Z fold. Brochures can use the accordion fold with great success, and maps use this fold as well, since many panels can be folded in.
Z Fold Brochure
A Z-fold is created by folding the paper, which is in three panels, back and forth, to create the "Z" in the Z-fold. A Z-fold brochure most commonly opens from left to right, exposing all three panels. A Z-fold brochure is a great option to exhibit step-by-step information, or with a design that goes across the entire width of the brochure; when opened, the Z-fold displays the brochure content easily.
Quarter Fold Brochure
A brochure using the quarter fold creates four panels of the same size where the folds are at right angles to each other. The quarter fold brochure is begun by folding in half vertically then folding in half again horizontally. This brochure fold is also known as a "right angle fold". The quarter fold brochure using an 11" x 17" sheet creates a handy 5.5" x 8.5" finished size brochure ideal for mailing.
4 Panel Fold Double Parallel Brochure
A 4 panel fold is fashioned by folding the brochure paper in half, and then folded half again so that the folds line up next to each other. This brochure fold is done moving left to right, with the open end on the right side of the folded brochure. The finished brochure is a more slender piece, which is perfect for displaying information in narrow locations, such as tourist center information racks.
Gate Fold Brochure
While not used as often as other brochure folds, the open or closed gate fold offers a handy finished size with a distinctive format when opened, showing your brochure design comparable to two side-by-side doors opening. In both open and closed gate brochure folds, the left and right edges fold inward toward each other, and these edges meet in the middle of the page, creating a seamless look. To create the closed gate fold, the brochure is then folded again down the middle, the left side over the right, so that the folded edges meet again. Brochures with imaginative designs with wide images, such as architectural layouts and landscape photography are a good fit for gate fold brochures.
This brochure fold is perfect for large brochures. It's a great way to fold a bigger sheet such as an 11 x 17, and fit the brochure into a #10 envelope for mailing. Some good uses for a half then tri fold would be maps, real estate sell sheets and product sheets that are content-rich and have many photos.
Folding is a lot more than merely angles in your brochure
A brochure that folds is not just angles and lines, bends and edges. A brochure fold achieves a number of distinct things. It reduces the overall size of the sheet of your brochure while still keeping all of the available useable space, it uses the brochure fold of choice to highlight your design style in the most visually appealing way and it is interesting from a physical and visual sense; the folded brochure provides something a flat brochure just can't express.
Be sure to review different brochure folds, talk to your printer for suggestions, and don't be afraid to experiment with different brochure folds. Find out what catches you customers' eye, and might make your brochure stand out from the crowd - your branding will benefit from it!
Please let us know if you need help with a template or a fold or size not shown here. We'll be happy to help you out.